Butler February 26, Values Our values define who we are.
Aqualisa Quartz"— Presentation transcript: Aqualisa Country of origin: Number three in the overall U. The findings of the researches was: The breakthrough idea actually came from the brainstorming of the research team. Third, they started using electronics to control the valve remotely.
They came up with the idea because the controlling of a mechanism which is located remotely was a problem of users.
Fourth, once the product started to take shape, they took the field test. Rawlinson took consumer field test sites, installing showers in the homes, company personnel and friends to friends.
Finally, after three years of development Aqualisa successfully able to provide a radically different kind of shower that called Quartz. What is the Quartz value proposition to plumbers?
Quartz is not creating enough values to plumbers as Rawlinson approaching to target consumers directly instead of plumbers.
Aqulisa spent three years and 5 Q Aqulisa spent three years and 5. Was the product worth the investment? Is Quartz a niche product or a mainstream product? The company invested in a new state-of-the-art testing facility Had acquired nine patent Had grown its engineering team from 6 to 20 Several additional products were in advanced stages of development Quartz is a niche product.
Because Quartz is targeting a specific group of people. As Quartz provide the facilities to use without plumber. K market are using plumber.
Aqualisa currently has three brands: Aqualisa, Gainsborough, and ShowerMax. What is the rationale behind this multiple brand strategy? Does it make sense? What should Rawlinson do to generate sales momentum for the Quartz product?
Should he change his marketing to target consumers directlytarget DIY market, or target developers? Should he lower the price of Quartz? Or Should he do something different altogether?
ShowerMax Aqualisa sold to developers under its ShowerMax brand Was available only through special outlets Elements of Aquavalve had been redesigned and rebranded for the ShowerMax product line.
ShowerMax could deliver a high-pressure shower-with Aquavalve technology at a significant lower cost.The government launched a plan 12 years ago to bring some 5 million households onto the natural gas network but was unable to follow through. in March , having been rejected by Venezuela.
There are a number of electric plants, three of, which use water power, one at El Eacantado to rn. from Caracas, one at Merida, and the third at San. The report analyzes the case studies of Lotus Development Corporation, Aqualisa Quartz Shower and Atlantic Computer. The report defines the problem statements and identifies the alternatives in the case, and the report provides recommendations to assist the companies to make effective decisions.
The news follows significant increases in demand for the company's British-made products across retail, specification and export channels, and substantial investment within the factory which has seen over £ million spent on cutting-edge new tech.
"ID","SectionName","PublicationDate","URL","Source","Headline","Lead","PageNumber","Date","NewsSection","Tweets","Retweets","Likes","Shares","Comments","Pins. Aqualisa currently has three brands: Aqualisa, Gainsborough and ShowerMax.
What is the rationale behind this multiple brand What is the rationale behind this multiple brand This is the end of the preview%(3). Aqualisa spent three years and 5. 8 million developing the Quartz. Was the product worth the investment? Is Quartz a niche product or a mainstream product?
The Quartz line product is worth the time and money that Aqualisa spent developing it.
The company has been able to create an innovative, break-through product in an extremely mature industry.