From that initial resort, built on what had been the highly-polluted leftovers of an abandoned tin mine, Banyan Tree has grown into a leading global manager and developer of premium resorts, hotels and spas. Today the Banyan Tree operates more than 30 resorts and hotels and 70 spas around the world, both in beachside locations and more recently, moving its concept of discreet luxury into an urban setting as well. With its modest and rustic setting, they remembered it to be a sanctuary of romance and intimacy from the nearby bustle of Hong Kong. Thus they chose the name Banyan Tree for their niche resort concept, positioning it as a sanctuary for the senses.
Order original papers online Abstract In the process of making strategic decisions and analysis, marketing mix analysis is said to fall under various internal and external environmental analysis.
The marketing mix is a concept that is imperative in relation to the modern marketing. The aim of this research paper is to analyze the marketing mix 7Ps of W Hotels, how it has utilized the current technological marketing tools.
This paper will also provide recommendations based on its findings with regards to marketing strategies that should be adopted by the W hotel in order to gain Hilton swot 7ps competitive edge. Introduction W Hotels and resorts comprise a group of luxury hotels that are under the ownership of Starwood hotels and resorts worldwide.
These hotels are usually marketed targeting the young generation and their upscale properties. By the end of Februarythe hotel operated in over 50 hotels within 24 countries and intends to expand further globally. The hotel was launched in in the New York. This first launch involved the Hilton swot 7ps of the prior existing hotels in Star wood group.
In Europe and Istanbul, the first w hotel to be ever opened occurred in May Traditional Marketing Strategies 7Ps 1.
Product The product includes a description of all its features and a combination of its goods. It also relates to the services that companies offer to its customers. According to Rafiq and Ahmedthe product is one more important aspect of the marketing mix for two basic reasons.
Without the proper policies instituted by W hotel, the company may not be able to pursue the other elements of the marketing mix. The company has utilized this marketing mix excellently. Its products and services are fully displayed on its database clearly describing the cost and its features.
The products offered includes accommodation, restaurant services, flight destination services among others. Pricing This strategy entails specifically setting a price for a specific product. In simple terms, Anitsal, Girard and Anitsal refer pricing to as the sum of money that a customer incurs to obtain a particular product.
The process of setting a price is in itself a complex process. Generally, the presumption is that low prices attract more customers. Customers on the contrary respond to value and thus lower prices might not necessarily translate to increment in sales especially if the customer expectations are not met.
Pricing g strategy under marketing mix focuses on two aspects; first is price determination and secondly; price administration. Price determination refers to set of processes and activities that are employed in order to come up with a price for a particular product.
In order to arrive at an appropriate price, it is important to consider the profit margin. Price administration on the other hand refers to the process of fitting basic prices to particular commodities depending on the geographic location among other factors. W hotel offers its products at a range of prices depending on the location.
The prices of W hotels have been set to fit the targeted customers while upholding their quality of service. Place The place where the customers buy goods and services and the means in which the products are distributed in that place, should be kept convenient to the customers. Storage, distribution costs and the inventory are kept at the acceptable levels.
According to past studies through customer surveys, the delivery performance is the most significant criteria when one is choosing a supplier. Further place might also refer to the ways in which products are displayed to particular customer groups.
W hotels has this done via the internet and through physical shops. It ranges from activities such as branding, public relation, corporate identity, promotion of sales, exhibitions and special offers.
The objectives that promotion must meet include appealing, telling consistent messages and highlighting to the customers the reasons why they should choose your products rather than those of the competitors.
A good communication strategy must embrace dialogue between a company and the customers. Irrespective of whether the promotional sheet is a simple paper, or a complex prospectus, the key point is that it captures the attention of the customers.
W hotel has displayed its services on its database.Hilton Hilton Hotels & Resorts (formerly known as Hilton Hotels) is an international chain of full service hotels and resorts, it is the flagship brand of Hilton Worldwide. It was founded by Conrad Hilton and is now owned by Hilton timberdesignmag.com://timberdesignmag.com Hilton This Essay Hilton and other 64,+ term papers, college essay examples and free essays are available now on timberdesignmag.com Autor: review • March 23, • timberdesignmag.com · Hilton Hotels is a global flagship brand of Hilton Worldwide Holdings timberdesignmag.com it has hotels and resorts in 85 countries and territories across six continents.
Hilton Worldwide is the largest hotel company and the fastest growing hotel company in the timberdesignmag.com://timberdesignmag.com b2b companies and 7ps analysis; unit 12 d1 public health; audience purpose tone worksheet; hilton hotel swot 7ps; william goldings perspective on human nature air; cost capitalization and expense paper; apple conclusion and recommendation; military professionalism; alamo drafthouse swot; secondary function of a family in a society timberdesignmag.com · Maarit Karppinen STRATEGIC MARKETING PLAN FOR A HOTEL Hotel and Restaurant Business timberdesignmag.com · A marketing mix usually refers to E.
Jerome McCarthy's 4-P classification for developing an effective marketing strategy. The four Ps are product, price, placement (distribution), and timberdesignmag.com://timberdesignmag.com