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Present arguments in support of your suggested priority list. You should restrict your analysis to the material provided in the case study. Whilst additional reading about the company is a good thing, the inclusion in your analysis of further research into the company beyond the material presented in the case is strongly discouraged.
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This type of advertising has been adopted by L’Oreal for some of its lines where the agents sell the products directly to the consumers, eliminating the need for retail shops.
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