Public Domain Nike Inc. In this business case, Nike has a marketing mix that involves athletic products.
In order to make an effective marketing plan, findings indicate that marketing research and information is imperative for both environmental and competitor analysis.
So to speak, the report has delved deeper to present how the 4Ps of marketing mix would be utilized for better marketing of the product. Equally important, the report has presented a marketing plan budget as a percentage of the total production cost while presenting both control and evaluation procedures to ensure the success of the marketing plan.
Accordingly, the report has provided a contingency plan in case the marketing plan failed while at the same giving remedies for each unforseen event.
As a result, Nike, Inc. The development of modified sneakers for the elderly will therefore enhance the competitive ability of Nike, Inc. Apart from comfort, the sneakers are also designed in such a way that they offer stability, thus preventing falls. In line with this, the modified sneakers Nike marketing report the elderly will contain an integrated microchip that has capabilities of detecting and analysing the ground surface and activate the safety options of the shoes thus averting possibilities of falls.
Similarly, these shoes have the capability of providing therapeutic and health benefits to the users. This is coupled by the fact that the shoes are designed with fashion in mind, thus remaining fashionable for the elderly.
According to Gibsonthroughout the world and more particularly in the United States, the footwear industry is highly competitive with the main key players being Nike, Puma, Adidas and Rebook, just to mention a few.
Recently, the competition in the industry has been accelerated by rapid technologies and increased innovation brought about by research and development in the respective companies.
Market Summary Market Features There are significant features that have been observed in the footwear industry. First, the market is characterized by rapid expansion across the globe. Arguably, the footwear industry has continued to expand to different markets such as Europe, Asia, and South America Lipsey, In this case, most products are distributed through retailers across the globe and they are marketed as either sports or fashion products.
This is coupled by the fact that the market has witnessed increased demand for innovative and fashionable products. It is also important to note that the market continues to target the young people as its main consumers across the globe.
In this regard, different markets across the globe have witnessed reduced trade barriers as economies seek to embrace the concepts of globalization.
In reference to Knight and Cavusgilorganizations such as WTO have successfully convinced most countries across the globe to reduce trade barriers, eliminate most tariffs and taxes that otherwise made it difficult and costly to conduct business in their environment.
This implies that there has been an increase in free movement of goods and services across the globe. However, this is challenge in the Asian, African and the South American markets. Whereas this is the case, one of the greatest challenges that Nike, Inc.
This implies that most consumers have reduced their spending on products that were considered as luxuries. In addition, increased unemployment rates in different markets across the globe have affected consumer spending Henry, Whereas this is the case, social factors continue to challenge the slowdown of the market.Nike's marketing expenses have grown more than treble in less than 20 years.
In its Annual Report Nike notes these expenses as the demand creation expenses. Nike's marketing (advertising and promotion) expenses from 2Write includes extensive database of Report Writing Samples explaining about Executive Summary The purpose of the report in context is to present a Marketing Plan proposal to Nike’s senior management on how to market the modified sneakers for the elderly.
This report is all about to show a Marketing plan for Nike’s products; with reference to older offerings the report shows the plan that how can Nike offer new products in . NIKE, Inc.
(NIKE) is engaged in development, design and marketing of footwear, apparel, equipment and accessory products. It is a seller of athletic footwear and athletic apparel in the world. It sells its products to retail accounts, through NIKE-owned retail, including stores and Internet sales, and through a mix of independent distributors.
Exclusive Report (50 pages) on Marketing Strategy of NIKE can be downloaded HERE. Pricing Strategies Since Nike focused on the users who embrace product understanding and closeness and thus heed less regarding the product.
Nike- an Ecnomic Report Words | 14 Pages. COMPANY BACKGROUND Nike is the world 's leading designer, marketer and distributor of athletic footwear, apparel, equipment and accessories for a range of sports and fitness activities.