Get Access Quaker Oats — Snapple Acquisition Analysis Essay Sample Many successful business communities and adult females have concluded that the most successful acquirers are besides the most disciplined.
So the immediate goal is to position the brand and return to sustainable growth. Also one of the biggest priorities is to repair the distributor relationship which was distressed because of prior owners. The aim of SWOT analysis is to identify the key internal and external factors in the market environment in achieving the underlying business objectives and goals.
Strength is the competitive advantages and attributes which helps to differentiate companies from competitors, in meeting the target market demand.
Quaker is experienced in managing its products and also building strong brand images. Since it had the resources and management skills, it was foreseen to be able to benefit Snapple brand.
Snapple also possessed a strong heritage of providing authentic, natural juices. However, past performance offers no guarantee of future success and even well-established brands need to work to sustain their position.
Weakness relates to the limitation and restraint in decision making to achieve the objectives. Gatorade and Snapple had different brand images: It lacked compelling reason for use. The lack of understanding of brand also led to wrong implementation of marketing tactics 3.
Opportunity is the supportive marketing environments which assist organizations in achieving their objectives. In the information search process, the external factor of decision is affected by friends or outside resources Pride, Furthermore, as Snapple had a strong heritage of providing natural, authentic juices, it had well established its brand image and also gained a group of loyal customers, which would pave a path to maintain and develop future growth of Snapple.
Threat is the barrier that prevents organizations in achieving their objectives. The quality, design, features, cost and prices are the considerations for consumers purchasing decisions. Due to the success of Snapple, increase in competition was seen and consumers became more price conscious.
Consumers will switch for the lower price product when there is no large differentiation between the products Thavaraj, The youth market, with a lower disposable income, may thus be lost. In conclusion, the failure of Snapple lies both within the brand and the bad management by Quaker [pic] Product and Brand Management: Recom m endat ions Triarc needs to understand the product differentiation of its new product, Snapple, from its competitors and employ strategies to heavily market the brand values of Snapple without being stuck in its past era.
To elaborate, innovation is required for Triarc to sustain with the increasing and changing consumer demands without detracting from its core product business and ensure that consumers are well informed about its product.Quaker Oats- Gatorade/Snapple Background Quaker Oats acquired the Gatorade brand in but the sports drink actually was developed in for the University of Florida Gators.
At the time of the acquisition Gatorade sales were about $ million.
But the most notoriously known sports drink would grow in sales to over $ billion worldwide by Quaker Oats- Gatorade/Snapple Background Quaker Oats acquired the Gatorade brand in but the sports drink actually was developed in for the University of Florida Gators.
At the time of the acquisition Gatorade sales were about $ million. The Acquisition of Snapple by Quaker Oats In an effort to raise the company’s growth rate and avoid a takeover. Quaker Oats, acquired Snapple beverage corporation for $1,7 billion,a price considered by many to be valued a billion too much.
View Essay - Snapple Quaker Merger Paper from LGST at University of Pennsylvania. Quaker’s Acquisition of Snapple Whether it is a simple debate with parents for a new dog or a high-‐stake%(3). Quaker looking for new ventures to strengthen their position in producing/marketing beverage substitutions for soft drinks found acquiring the Snapple brand to be their answer.
We will write a custom essay sample on Quaker Oats- Gatorade/Snapple specifically for you. In just 27 months, Quaker Oats sold Snapple to a holding company for a mere $ million, or a loss of $ million for each day that the company owned Snapple.