Be aware of your intended audience. How can you win them over?
The Language of Advertising Claims by Jeffrey Schrank In the essay that follows, Jeffrey Schrank gives a list of the techniques advertisers employ to make claims for their products. Written by a teacher, this selection should serve as a tool: As you read it, consider additional ad claims that fit within each of Schrank's categories.
Students, and many teachers, are notorious believers in their immunity to advertising. These naive inhabitants of consumerland believe that advertising is childish, dumb, a bunch of lies, and influences only the vast hordes of the less sophisticated.
Their own purchases are made purely on the basis of value and desire, with advertising playing only a minor supporting role. They know about Vance Packard and his "hidden persuaders" and the adwriter's psychosell and bag of persuasive magic.
They are not impressed. Although few people admit to being greatly influenced by ads, surveys and sales Various claims essay show that a well-designed advertising campaign has dramatic effects.
A logical conclusion is that advertising works below the level of conscious awareness and it works even on those who claim immunity to its message. Ads are designed to have an effect while being laughed at, belittled, and all but ignored.
A person unaware of advertising's claim on him or her is precisely the one most defenseless against the adwriter's attack. Advertisers delight in an audience which believes ads to be harmless nonsense, for such an audience is rendered defenseless by its belief that there is no attack taking place.
The purpose of a classroom study of advertising is to raise the level of awareness about the persuasive techniques used in ads.
One way to do this is to analyze ads in microscopic detail. Ads can be studied to detect their psychological hooks, they can be used to gauge values and hidden desires of the common person, they can be studied for their use of symbols, color, and imagery.
But perhaps the simplest and most direct way to study ads is through an analysis of the language of the advertising claim. The "claim" is the verbal or print part of an ad that makes some claim of superiority for the product being advertised.
After studying claims, students should be able to recognize those that are misleading and accept as useful information those that are true.
A few of these claims are downright lies, some are honest statements about a truly superior product, but most fit into the category of neither bold lies nor helpful consumer information. They balance on the narrow line between truth and falsehood by a careful choice of words.
The reason so many ad claims fall into this category of pseudo-information is that they are applied to parity products, products in which all or most of the brands available are nearly identical.Aug 08, · Over the last year, Dr. Sanjay Gupta has been working on a new documentary called "Weed." The title "Weed" may sound cavalier, but the content is not.
Media / Political Bias. There is no such thing as an objective point of view. No matter how much we may try to ignore it, human communication always takes place in a context, through a medium, and among individuals and groups who are situated historically, politically, economically, and socially.
The Online Writing Lab (OWL) at Purdue University houses writing resources and instructional material, and we provide these as a free service of the Writing Lab at Purdue. Different types of claim of fact essay topics along with the various claim of policy essay topics use the same argumentative structure with an eye to eschew possible misunderstandings and distortions of the contemporary standards of writing.
Writing more than characters doesn't come easily to most of us these days, but the ability to put your ideas into persuasive, logical prose is still a valuable skill needed by professionals and students alike.
The claim argument essay is just that: any piece of sustained writing that makes a claim and then sets.
|How to Write a Claim Argument Essay | Pen and the Pad||Custom and laws in many countries had placed men as supreme in public sphere and within the family. Granting suffrage was a revolutionary act.|
The IELTS writing task 2 sample answer below has examiner comments and is band score 9. The topic of social media is common and this IELTS essay question was reported in the IELTS test.